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The remedy for an all encompassing connection
Bayer is one of the world’s largest pharmaceutical and life sciences organisations with core competencies in the areas of health care and agriculture. It is a multinational company with more than 150 years of history. The challenge was to devise a platform to keep the new employees, and the old ones, abreast with so much heritage and values. With this, the platform should act as a guide to company policies and other information, and also as a place where everyone can connect and socialize.
Procialize created an employee engagement app known as Bayer Xapam. It is a single point communication platform for all Bayer employees. The company can update its policies or pass on other information by uploading documents on the app, and employees of different departments and branches can access them easily at any point of time. Irrespective of the levels of hierarchy, all employees get to participate in contests (Selfie contest, Fit Vid contest) and quizzes and win them. This increases interaction among employees and the app helps them network while having fun.
98% app usage
500+ posts by users
120+ users participate in selfie and video contests
Bayer Xapam has become more than a medium of communication – it has evolved into a place where everyone can share information, ask questions and tell their stories.
- Mr. Devang Mehta, Marketing Manager
Bayer Zydus Pharma Private Limited
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